Mal's at it again! And you can help

This is what happens when the power of alcohol is used for good, not evil!

Last year I blogged about trail runner Mal Law's "7 in 7 Challenge" where he ran 7 of New Zealand's Great Walks in 7 days to raise money for Leukaemia.

Now he's decided to make this a going concern, and plans to run another 350 km on the trails in just 7 days this year. His new goal for fundraising - a total of $250,000.

But here's how you can help without even reaching into your pockets. New Zealand beer brand "Steinlager Pure" is giving away $100,000 in funding to the best idea for a "pure future". Mal has added his 7 in 7 Challenge to the ideas competing for the funding, and he's in the lead!

You can vote for Mal's idea to help him secure the money to make his second challenge week happen without grovelling at the feet of corporate sponsors. Just follow this link http://www.purefutures.co.nz/Find-a-Pure-Future.aspx and cast your vote for Malcolm Law.

Voting continues throughout this year, so make sure you spread the word.